Media & Blog

Matt Metcalf @MMpact

Booking and Wagering on Smaller Sports and Niche Markets

By Matt Metcalf @MMpact | May 26, 2020

With the recent events regarding COVID-19, bookmakers around the world have been forced to become resourceful in their efforts to find additional sports to add to their betting menu. This has created a unique situation for bettors and bookmakers all around the world.

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Why Betting Lines Move: A Bookmaker’s Perspective

By Matt Metcalf @MMpact | Jan 24, 2020

If you hang around sportsbooks long enough, you will overhear countless conversations between bettors speculating about why a certain line has moved. Betting lines move for a variety of reasons and for the most part are in a constant state of flux. In this article, we will run through some of the main reasons why a betting line might move between the time the line opens and the start of the game.

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How Lines Are Set: An Oddsmaker’s Perspective

By Matt Metcalf @MMpact | Dec 20, 2019

The opening line can be a term that is thrown around pretty loosely when it comes to sports betting. You will often hear media outlets say “Vegas” opened the line this or “Vegas” has the line at that. But what does that really mean when we hear these expressions?

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